Jessica Arnold
Digital Marketing Strategist | Brand Designer | Small Business Digital Solutions Director
Phone:
1-868-392-3464
Email:
Address:
D'abadie, Trinidad & Tobago
View my Portfolio Here:
A Bit About Me
As a Digital Marketing Specialist, I am an experienced and knowledgeable professional with a deep understanding of the constantly evolving digital landscape. With a passion for leveraging the latest technologies and trends, I strive to drive results for my clients and their businesses.
My expertise spans across all aspects of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more. I am skilled in developing and implementing comprehensive digital marketing strategies that drive growth and success for my clients.
With a keen eye for detail and a commitment to data-driven decision-making, I am able to analyze and optimize campaigns to maximize their effectiveness and drive conversions. I am constantly learning and staying up-to-date on the latest trends and best practices in digital marketing to ensure that I am providing the most valuable and innovative services to my clients.
My ultimate goal is to help businesses achieve their objectives through digital marketing, whether that is increasing brand awareness, generating leads, or driving sales. By leveraging my expertise, experience, and dedication to delivering exceptional results, I am able to help my clients succeed in the ever-changing digital landscape.
Work Experience
Ultra-Pharm Marketing Ltd
Marketing Coordinator - eMarketing & Graphic Design
November 2022 - Present
Bagatelle and Lloyd Marketing
Director
April 2019 - Present
Ultimate Eyewear Ltd & EyeSavers
Digital Marketing Officer
January 2020 - November 2022
Vanus Investments Ltd
Marketing Assistant - Social Media & eCommerce Support
January 2019 - June 2019
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Created and implemented comprehensive social media content and branding strategies for Jamieson and Apotex.
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Developed marketing proposals and executed social media plans and creative briefs for key stakeholders to achieve marketing objectives.
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Developed Digital Marketing Plans for both brands.
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Managed and maintained social media pages, overseeing customer engagement and scheduling content.
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Created and scheduled regular email campaigns using Mailchimp.
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Designed and developed user-friendly websites on the Wix platform to provide exceptional user experiences.
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Crafted comprehensive digital strategies tailored to clients' unique goals and challenges.
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Optimized websites (SEO) to improve search engine rankings and increase organic traffic.
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Managed and optimized paid advertising campaigns to maximize ROI.
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Created engaging social media campaigns (including Graphic Design) to connect brands with their target audience.
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Redesigned website for Ultimate Eyewear on the Wordpress platform.
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Produced web content, blog posts, and oversaw website management.
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Achieved significant improvements in SEO.
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Oversaw all aspects of social media page management, handling customer interactions and timely post scheduling.
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Administered and optimized Facebook and Google ads, analyzing ad performance and adjusting budgets to drive results.
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Created marketing proposals, social media plans and executed marketing objectives.
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Wrote and facilitated the creation of the company jingle and recorded voice overs for marketing efforts.
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Created and managed consistent email campaigns through Constant Contacts.
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Designed and implemented an innovative Employee portal website for EyeSavers with seamless navigation, using the Wix platform.
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Developed web and digital content for J&K Signature Styles.
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Successfully oversaw various social media platforms, managing customer engagement and post scheduling.
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Managed and maintained the website, creating web-specific artwork and implementing enhanced SEO strategies.
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Brainstormed and executed marketing proposals, editorial calendars, and campaign ideas for projects in collaboration with the Marketing team and Manager.
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Provided regular updates on emerging marketing trends to senior-level management.
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Developed and implemented scheduled email campaigns through Constant Contacts.
Education & Certifications
2021-2023
Associate Degree in Business Management
UWI ROYTEC
2021
Advanced Professional Certificate in Digital Marketing
School of Business & Computer Science
2020
Basic Graphic Design
School of Practical Accounting
Digital Marketing Strategist
Digital Marketer
To be issued: July 2024
Digital Transformation
Simplilearn
Issued: September 2023
Skills
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Google Analytics
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Facebook Ads Management
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Google Ads Management
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Google AdWords
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Graphic Design: Photoshop and Canva
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Video Editing
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Copywriting
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Social Media Management
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WordPress Website Administration
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Wix Website Building
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Content Writing
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Branding
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Search Engine Optimization SEO
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eCommerce
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Influencer outreach
Work from Home Setup
My work from home setup includes an L-shaped desk and computer chair, an additional monitor, a mouse, a lamp, and noise cancelling headphones and a two devices: a Surface Pro and a Macbook.
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Both devices feature 8 gigs of RAM.
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The average internet speed is 20mbps (24 mbps upload)
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References
Emmet Daisy
Logistics Manager
Phone: 1-868-777-0008
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J Errol Lewis
Executive Chairman (Retired)
Phone: 1-868-678-9786
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Cheryl-Lee Christian
Graphic Designer
Phone: 1-868-348-4114
Brand I've done Social Media and Graphic Design for
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Links
